book reviews Archives - TVLOCICERO.COM http://www.tvlocicero.com The Books of T. V. LoCicero Wed, 15 May 2013 21:01:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.10 EPIC PRISON SCAM VS. EPIC GENDER WAR, Part 2 http://www.tvlocicero.com/2013/05/15/epic-prison-scam-vs-epic-gender-war-part-2/ http://www.tvlocicero.com/2013/05/15/epic-prison-scam-vs-epic-gender-war-part-2/#respond Wed, 15 May 2013 21:01:16 +0000 https://tvlocicerocom1.ipage.com/dev/?p=1403 Last time I spent most of a lengthy post on John Grisham’s hot new one, The Racketeer and promised a comparison of sorts with Gillian Flynn’s super bestseller, Gone Girl. (If you want to catch up first, please click here.) One of the things these books have in common is the timeless power of good storytelling. Yes, I guess by now we’ve all read about Continue reading →

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Last time I spent most of a lengthy post on John Grisham’s hot new one, The Racketeer and promised a comparison of sorts with Gillian Flynn’s super bestseller, Gone Girl. (If you want to catch up first, please click here.) One of the things these books have in common is the timeless power of good storytelling.

Yes, I guess by now we’ve all read about the Flynn book’s inventive plotting, fascinating (and unreliable) narrators, rich themes and savvy style. And let me say up front, I liked much of it and for those very traits that so many others have noted.

Also, and this may only be my own strange predilection, I liked the novel for what it lacks. Yes, it’s a crime thriller, but there’s no CIA, no FBI to speak of, no Navy Seals, no black ops crew buried in some super-secret government agency, not a single terrorist foreign or home-grown, no physical torture, little blood and gore, no bible-obsessed serial killer and no deviant genius with an imminent plot to destroy half of mankind. Really, bored and annoyed is what I am with most thrillers these days, with incredible plots running rampant and predictable characters laying bloody awful things on each other.

In Gone Girl we’ve got just a nicely terrifying domestic crime drama featuring a 30-something married couple with complex issues and two seemingly stumbling small-town cops. Well, anyway, that’s the one-sentence version.

Now as you may have already guessed, I have a thing about plausibility. But at first, I found only an occasional unlikely note. Early on in the back story there’s a strange time lapse between Nick and Amy’s dreamy first meeting at a party, where they already seem half in love, and their chance encounter on a Manhattan street eight months later. Nick says he was going to call, but the slip of paper with Amy’s phone number got ruined in the wash. Patently ridiculous: each of them could easily have found the other through the party’s host.

Yet Amy acts as if this is no big deal and is simply delighted to have him back in her life. But the Amy we will come to know would certainly have punished Nick for being such a dolt. So why the time lapse? Does it tell us something about each of them? Perhaps how desperate Amy really is, how careless and incompetent Nick is? Maybe, but as we learn much later, an important plot point happened during those eight months. Amy started dating Tommy who didn’t pay her enough attention and got himself accused of rape.

Both Nick and Amy are laid-off magazine writers in NYC, and his decision to move them back to his hometown, North Carthage, Missouri, and to buy a bar with what’s left of Amy’s inheritance seems a bit unlikely. But he is close to his twin sister Go, loves his dying mother and hates his demented father, and these connections make the decision more credible. Actually, one of the things I liked most about the novel was its convincing treatment of the deep impact of money issues and the financial crisis on these individual lives. It cuts them off from potential and possibility in ways that feel, at least for a while, terribly true.

When Amy goes missing after two years in North Carthage with signs of a struggle in the living room, the front door of the house is left wide open. Whether Nick is the culprit (he is soon a suspect) or someone else is, this detail seems odd, since it means the disappearance will be almost immediately discovered.

And why does the woman detective wait until they’re back at the station in a sit-down interrogation to ask Nick if he and Amy have kids? Of course she had already gone through every room in his house, and one of her first questions to him on the scene would have been about children. (Note: the issue of offspring will surface again near the end.)

Still Flynn’s sense of timing is solid. Just as I was getting annoyed at the way Nick was so obviously playing the reader, repeatedly mentioning phone calls to his “disposable” that he won’t tell us about, his young mistress Andie shows up at his door. Soon Nick tells us, unnecessarily: “I’m a big fan of the lie of omission.”

And just when the story clearly needs a jolt, we get the news that Amy had gone to an abandoned mall trying to buy a gun from Lonnie, one of the homeless folks squatting there. She feared someone, she said. He can’t get her one, but later, in retrospect, all this seems hard to believe. Amy wanted to leave a trail that will incriminate Nick, so why not just go to Wal-mart and buy a gun. Do it on the record—it’ll be easier to trace, which should have been the whole point.

Then half-way in, about the time that alternating Nick’s current adventures with Amy’s diary back story has begun to seem mechanical, manipulative and contrived, Flynn pivots and starts giving Amy a chance to report her adventures directly. And we soon learn that all those diary entries, covering their first five years together, have been concocted by Amy after the fact. They were all part of framing Nick for her own murder.

About the same time, all the economic realism I had previously admired just begins to fall away. They were struggling to make ends meet, but Amy secretly ran up credit card charges of $212,000 in Nick’s name. Did he never pick up the mail? Did she do it all online? Then why didn’t the cops find a trace of it on her computer?

After a week or two on the run she’s hiding out at some rundown Ozark cabin resort and still has about 9 grand in cash. She nonetheless decides she needs the 50 bucks oddball Jeff offers to help him steal somebody’s catfish. She stupidly lets Jeff and another obvious grifter, Greta, see her money belt stuffed with her entire stash, and so, surprise, the next day she’s dead broke. And now the hard-to-swallow stuff is really beginning to pile up.

Plan A had been to send Nick to the chair and then kill herself, since, I guess, she’d be fully satisfied with her life.

Plan B involves looking up her old high school flame Desi, a multi-millionaire living just an hour away with his mother in one of his mansions. For decades from afar Desi has been crazy in love with Amy, so first he rescues her, then he imprisons her in another of his mansions, then he makes love to her, after which she slits his throat and escapes in his vintage Jaguar.

Now believing Nick’s TV pleadings that he adores his wife and desperately wants her back, Amy returns with a cracked story that Desi was the one who abducted her from North Carthage and had been raping her morning, noon and night. Except for his mother (who looks exactly like an older Amy and whose vagina seems to smell—it’s mentioned twice), no one cares that Desi’s dead, maybe since he was such a hopelessly flat cartoon man.

Nick’s twin sister Go is also strangely flat. Other than running the bar and worrying about her brother, she seems to have no life at all. In fact most of the secondary characters have no more than two dimensions, although Amy’s parents, Rand and Marybeth, have some interesting heft. A lesson in how to raise a monster, they are a clueless, selfish pair of psychologists who gave their own daughter’s name to the always perfect little girl at the center of their wildly successful “Amazing Amy” series of children’s books.

Look, there’s other ridiculous stuff, but Flynn moves her story along so quickly and engagingly that I suspect most readers don’t have time to notice or dwell on those less-than-credible moments. They’re too busy turning pages and wondering what’s next in this cleverly devised chess match between two always sharp and often nasty people. Yes, it partakes of the gothic at times, but it’s also full of witty, insightful commentary on various aspects of American life—the media and its obsessions, the impact of a crashing economy on personal lives, and most of all the cracks and fissures of identity produced by hyper self-consciousness in a society that seems both pressure cooker and fishbowl.

Flynn’s treatment of the media cluster-effing this bizarre crime tale is one of the best things about Gone Girl. Using well her stint at Entertainment Weekly, she gets just about everything right, from the Nancy-Grace type doing her crazed-crusader thing, to the TV gladiator/attorney Tanner Bolt doing media training with Nick. You wonder perhaps how wiped-out Nick can afford Bolt’s $100,000 retainer, but then money is never mentioned again, so not to worry.

Of course, when you resort so often to the implausible, what you end up with is a fantasy masquerading as realism. That’s what this novel is, and so the ultimate question is, why has this fantasy become such a huge hit? Unlike The Racketeer, which seems to have lots of male enthusiasts, women especially have flocked to Gone Girl, many seeming to find it a kind of feminist cry. Do they see in Amy aspects of themselves? Is there some kind of strange liberation here? It is certainly the end of artifice, of pretending to be the Cool Girl, an end to worries about what men want women to be. This is from one of the book’s most quoted graphs:

Being the Cool Girl means I am a hot, brilliant, funny woman who adores football, poker, dirty jokes, and burping, who plays video games, drinks cheap beer, loves threesomes and anal sex, and jams hot dogs and hamburgers into her mouth like she’s hosting the world’s biggest culinary gang bang while somehow maintaining a size 2, because Cool Girls are above all hot. Hot and understanding. Cool Girls never get angry; they only smile in a chagrined, loving manner and let their men do whatever they want. Go ahead, shit on me, I don’t mind, I’m the Cool Girl.

What nerve has been struck here? What deep need filled? My two cents: We live in a time of unprecedented competition between women and men. I know, we have always and forever lived with “the battle of the sexes.” It’s eternal, everlasting. But it has also never, ever seemed so consuming, so constantly present in every corner of our personal, social, economic and political lives.

Equality? It’s only common sense, but benighted forces are still arrayed against it, and so the cries ring everywhere. Gender equality! Equal pay for equal work! Abortion rights! Legitimate rape! The Old White Guy Party’s war on women! Control your own vagina! How many vaginas in the House and Senate? In ’08 Hillary almost made it to that last Glass Ceiling, and 2016 may be hers for the taking. These issues and questions will only gain intensity.

In relationships it’s always been there, and even the male/female cop duo is competing to nab Nick. Not surprisingly the smarter, more competent cop is (maybe just to rub it in) the unattractive woman with the ugly name, Det. Boney.

Heroines (and now anti-heroines) are all the rage these days. No one seems to blink when a wily slip of a girl beats the crap out of a strapping man or two or three. Homeland’s Carrie, despite being bipolar, is more than a match for just about any man in the show. She is smarter, quicker, more intuitive, perceptive and courageous. Saul’s line is definitive: “You were right.” And now we’re hearing that she may have been based on the real life CIA gal (the object of bitter envy at the Agency) who played a major role in getting Osama.

Here’s the fantasy: The woman, Amy, is ridiculously beautiful and smart, but also every man’s worst nightmare. Sensationally desirable, but ultimately despicable, moving somewhere between sociopath and psychopath (more properly the former, although she does seem to swerve from reality at times). She is in fact incapable of genuine warmth for others, condemning her husband to death for cheating and executing in cold blood a man hopelessly in love with her. She, not Nick, has the balls to murder and also that one exclusive natural asset the “weaker sex” has always used to tame the male.

So this story’s baddest badass is not the man but the woman, so super-smart and devious that she can defeat, subdue and control a man who knows her every rotten proclivity because she has confessed it all in the shower, where no tape recorder can nail her.

But now Nick can’t just walk away: Amy has his baby boy in her belly. (She duped him into thinking the fertility clinic they had gone to years ago had destroyed his frozen sperm, then returned there recently to get herself pregnant.) And soon she’ll deliver the unfortunate little tike into a world in which his mother is a monster.

In the book’s final pages we learn that she has carried the baby to term, with submissive Nick there smearing on the cocoa butter and rubbing her feet. And on the marrow she will both give birth and see her new book published, the one that tells her self-serving version of the whole sordid saga.

So she has triumphed. She has won this epic gender war.

Or has she? In their final exchange Amy wonders aloud why Nick is being so good to her. She wants him to say he loves her and she deserves it. Instead he says he just feels sorry for her: “Because every morning you have to wake up and be you.”

At the end Amy tells us she can’t stop thinking about that line from Nick. And so we know without question the war is still on. And, yes, there will be a sequel.

Here’s a final thought from that friend I mentioned in Part 1: About the gender appeal of these two popular novels she says: “Maybe the thrill for women right now is in being bad and getting away with it, while the comfort for men is that being bad does not prevent them from still being good.”

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EPIC PRISON SCAM VS. EPIC GENDER WAR, Part 1 http://www.tvlocicero.com/2013/05/02/epic-prison-scam-vs-epic-gender-war-part-1/ http://www.tvlocicero.com/2013/05/02/epic-prison-scam-vs-epic-gender-war-part-1/#respond Thu, 02 May 2013 21:23:53 +0000 https://tvlocicerocom1.ipage.com/dev/?p=1220 Sorry, if you’ve dropped by here at all this year, you’ve found the same damn self-serving post day after day, week after week, month after month. And so you probably concluded that I was either dead or too busy to blog. Fortunately it was the latter. I’ve been putting the finishing touches (always a treacherous trap for me ) to a couple of new crime Continue reading →

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Sorry, if you’ve dropped by here at all this year, you’ve found the same damn self-serving post day after day, week after week, month after month. And so you probably concluded that I was either dead or too busy to blog. Fortunately it was the latter.

I’ve been putting the finishing touches (always a treacherous trap for me ) to a couple of new crime novels, in what I’m calling The detroit im dyin Trilogy. So more about these new books later.

Right now I’d like to offer some thoughts on two novels that have battled lately for those coveted top spots on the NY Times hardcover bestseller list: John Grisham’s recently released legal thriller The Racketeer and Gillian Flynn’s still wildly popular gender thriller, Gone Girl. And I’ll do this in two parts

First, two obvious questions: What do these two have that so many other novels lack? And what, if anything (beside their lodging in Thrillerland) might they share with each other? Because the second is easier than the first, I’ll start there.

So both novels have unreliable first-person narrators. The Racketeer has one, the disgraced attorney Malcolm Bannister. In a minimum security prison as the story opens, he is half-way through a stiff 10-year sentence for a crime of fraud he says he did not commit. Gone Girl has two narrators, the warring married protagonists Nick and Amy Dunne, both clearly not to be trusted, Amy so much so that her diary entries, which carry forward her side of things for the first half of the book, are subsequently revealed to be false and calculated to legally ensnare her husband.

Now while Bannister is also less-than-reliable, he is so in ways more subtle. And it is not his claim of innocence that makes the defrocked lawyer untrustworthy. In fact, we end up buying his story that he was unfortunately caught up in a criminal conspiracy in which he was not actually culpable. No, rather it’s a variety of lies about other stuff that make Bannister unreliable. Lies sprinkled here and there in the narrative, lies of both omission and commission.

To be clear, we’re not talking about the lies he tells FBI agents, prosecutors and others. Those fibs are often transparent and used, along with the information he withholds from law enforcement, to further the intricate plot he has hatched during all those long months and years in prison. See, Bannister, who manages the prison library and has earned a rep as an effective jailhouse lawyer by securing more than one inmate’s freedom, has a plan to win his own release. And once initiated it works like a charm.

Bannister convinces authorities that he knows the identity of the killer of a recently murdered federal judge and gives them the name of Quinn Rucker, the head of a major drug gang “with contacts up and down the East Coast.” Quinn, he says, was his best friend in prison until the guy walked away from the camp a few months back.

So Bannister orchestrates his own move out of prison and into the government’s witness protection program, with a $150,000 reward, a brand new identity complete with the requisite documents to go wherever he pleases, a pleasant beachside apartment in Florida and a job if he wants it. He soon changes his name to Max Baldwin, and after a plastic surgeon also changes his face, he goes rogue.

At first it appears that that he’s been freaked that his cover has been blown, that Quinn Rucker has somehow learned his new name and whereabouts. And so he’s off running, here and there, to Jamaica and Antigua, Virginia and even back briefly to his Florida apartment.

He’s always one jump ahead of his former FBI handlers and presumably the Rucker gang, but it’s never clear exactly what he’s doing. Only much later will we learn that it’s all part of an ingenious plot.

At this point I should tell you that The Racketeer also has another narrator, third person, not first, the more or less classic omniscient third, which the crafty Grisham slips into on occasion for a few paragraphs, pages or chapters. He does this whenever he wants to present information that is beyond the ken of his almost full-time narrator, Bannister/Baldwin, and this shift allows the imparting of data that moves the story along more effectively, making it richer and more compelling.

Now while these narrative shifts can at times be jarring and certainly break some classic rules of fiction, after a while the reader gets used to them and the payoff—a stronger, more detailed story—makes them seem worthwhile. Not for nothing has the perennially best-selling Grisham been repeatedly called a “master storyteller.” And to be honest, I detected no lies or intentional misleading in these third person passages.

So what are the lies that make Bannister/Baldwin a truly untrustworthy narrator? They are the ones he tells the reader. Yes, along the way the scheming lawyer drops occasional bits of info and brief comments tinged with untruth, the real nature and purpose of which we will learn only in the latter stages of the story. So why would the main narrator of this book want to fool the folks who’ve chosen to read his story? For a definitive answer you’ll have to ask his creator, Mr. Grisham.

But my guess is that Grisham’s intention was to let his narrator mislead and mystify his readers for their own good, to make the experience of reading this novel ever more enthralling as we try to figure out what the hell his protagonist is up to. Naturally he wants this to last as long as possible, until the reader finally reaches that remarkably satisfying conclusion in which all the myriad loose ends are tied up neatly and all the characters get their more or less just deserts.

Yes, The Racketeer is a legal thriller—with few exceptions that’s what Grisham writes. But in this one the author goes to considerable lengths to disguise the true nature of his book’s sub-genre. It’s also a caper novel, and to put off full disclosure for as long as possible, Grisham has his first-person narrator lie, mislead and fool the reader every once in a while.

So what if this scheming ex-attorney is just a naturally talented story spinner? A fellow who instinctively knows that to tell a good page-turning tale, there are moments when you need to withhold information, to keep it unspoken until the time to disclose is right?

Well, withholding is one thing; it’s what many a good storyteller often chooses to do. But lying, or deliberately misleading is quite something else. It’s also called cheating, and the problem with cheating is that when it’s finally exposed, it tends to spoil the experience the book provides. Here are a few examples of Grisham’s cheating.

On page 139, while watching on TV as a dull and unimpressive U.S. Attorney named Stanley Mumphrey announces the indictment of Quinn Rucker, Bannister/Baldwin says, “The thought crosses my mind that, with Stanley in charge, Quinn may have a fighting chance after all.”

But, no, that particular thought would not have occurred to Bannister/Baldwin, because the narrator knows something we don’t know at that point: exactly what will happen to his old friend Quinn.

Fifteen pages later Bannister/Baldwin tells us about a comely gal for whom he’s carrying a torch. He met Vanessa Young at the prison when she was visiting her brother, another inmate, and then exchanged letters with her. But, he says, “it became painfully obvious, at least to me, that my infatuation with Vanessa was not exactly a two-way street.”

This passage about Vanessa lasts just a few brief paragraphs, but they withhold a good deal of information and, more importantly, they mislead: as we eventually learn, she is every bit into him as he is into her, and there is way more to their connection than lustful romance.

And finally, Chapter 26 begins, “I sleep with a gun…” Well, now Bannister/Baldwin may be sleeping with that Beretta he mentions, but it is not, as he clearly implies, because the Rucker clan is hot on his heels. As we learn later, he knows there is no one to fear.

There are many more examples to site, but you get the idea.

In books like this one, there is always a battle of wits going on. More than one, in fact, between characters in the story itself, but also one between the author and the reader. The reader is always trying to figure where the author is heading with his story, and the author is trying to keep the reader guessing for as long as possible.

Now there are accepted rules for this kind of match, the most basic and important of which is that, while withholding info is generally okay, prevaricating and misleading are not. And in The Racketeer Grisham breaks this rule several times. And of course it matters not at all that his unreliable narrator is the one doing the lying and the cheating. As we are reminded every time the narrative slides into the omniscient third, from start to finish this is Grisham’s concoction.

So why is The Racketeer parked solidly at or near the top of the bestseller lists? Surely, first of all because Grisham books are almost always there. For decades he’s enjoyed enormous success and by now has a mass of dedicated readers who, with little or no encouragement, will read almost anything he publishes.

But this book in particular? Certainly, as with many a caper story, there is the lure of a huge pot of untraceable ill-gotten gain at the conclusion. That always seems irresistible, but especially so with our current fascination, in a time of global financial flux and perhaps calamity.

Then there’s that trusty old standby: the deeply satisfying comeuppance of corporate greed and corruption. Grisham seems to be a genuinely good sort who cares about the right things and generally writes stories that expose the bad and support the good.

And how about this gender-tinged thought from one of my most insightful female friends: “I wonder if there isn’t something intrinsically masculine going on. I know I’m not supposed to say such things! But there is a comforting fantasy in Grisham, I think, of men doing the wrong thing and yet still being good guys, worthy of love and intrinsically right.”

Finally, and perhaps most telling: despite its flaws, this book offers the timeless power of good storytelling. That’s something else it shares with Flynn’s Gone Girl. And next time I’ll take a close look at that sensationally successful novel.

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PLEASED AND GRATIFIED http://www.tvlocicero.com/2012/10/15/pleased-and-gratified/ http://www.tvlocicero.com/2012/10/15/pleased-and-gratified/#comments Mon, 15 Oct 2012 23:03:12 +0000 https://tvlocicerocom1.ipage.com/dev/?p=1024 If you’re a writer, you know there may be nothing as pleasing and gratifying as a warm word of approval from someone whose opinion you deeply value. Well, yes, sufficient book sales to allow full-time work on the next book is also pretty cool. I’ve been fortunate enough to experience the former, though not the latter, but what was that line from the incomparable Fran Continue reading →

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If you’re a writer, you know there may be nothing as pleasing and gratifying as a warm word of approval from someone whose opinion you deeply value. Well, yes, sufficient book sales to allow full-time work on the next book is also pretty cool.

I’ve been fortunate enough to experience the former, though not the latter, but what was that line from the incomparable Fran Lebowitz? Something about an author’s premature death from insufficient praise?

So today I came across a review of my novel The Obsession from a woman I greatly admire, Victoria Best, perhaps better known as the blogger Ms. litlove, whose very popular site Tales from the Reading Room offers some of the most acute, insightful and helpful reviews to be found on the web. Imagine my delight when this person with opinions I’ve come to trust and respect not only had very kind and generous words to say about my novel but also compared it favorably to Gillian Flynn’s Gone Girl.

As you probably know, Flynn’s book is the sensation of the current season in American publishing, according to a flock of major league reviewers, an intense, page-tuning thriller with loads of literary value. A million and a half in hardcover and ebook sales and along with the “Gray” books, near the top of the the best-seller lists. Here’s some of what Ms.litlove had to say about both books:

Gone Girl has had a huge impact on the book world since it came out; whilst the other novel I read, The Obsession by T. V. LoCicero will be unknown to most people, I imagine. But both are pacy, gripping narratives about love grown monstrous and out of control…fascinating portraits of gender rancour, or the amazing ability men and women have to love and loathe each other with intensity. The Obsession is more straightforward in its premise; sexuality remains a dark and vexed region where reason holds no sway and the agony of unrequited love can provoke unstable individuals to violence…[T]his was the first self-published novel I’ve ever read, and I was properly impressed and surprised by the quality of the story and the writing. Kindle readers, take note.

You can find the whole post at Tales from the Reading Room.

Now Victoria Best is pretty remarkable, a lecturer for a decade in French lit at Cambridge, the author of a couple of books of academic criticism and now a blogger/reviewer of impeccable taste who also treats her many visitors to fascinating tales from her personal life.

Beyond the much appreciated critical assessment of my novel, I am also grateful to her for even deciding to give my book a look, since it was published by my own company, TLC Media, in the new-fangled way that skirts legacy publishing. As she mentions at the end of her piece, The Obsession was the first self-published novel she’s ever read, and the experience was a good one.

So, no, it will probably never sell enough to constitute a living wage, but, yes, very pleasing and gratifying indeed.

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BUYING BOOK REVIEWS http://www.tvlocicero.com/2012/08/30/book-reviews-trumped/ http://www.tvlocicero.com/2012/08/30/book-reviews-trumped/#respond Thu, 30 Aug 2012 13:42:41 +0000 https://tvlocicerocom1.ipage.com/dev/?p=881 Suddenly two weekends ago (8/25-26)… All those contentious words flying around the web for weeks on the subject of book reviews (Too nice? Too nasty? Not worth the trouble?) got trumped. In a sprightly expose in the New York Times with the irresistible title, “The Best Book Reviews Money Can Buy,” David Streitfeld caused a firestorm of comments (331 the last time I looked) by Continue reading →

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Suddenly two weekends ago (8/25-26)

All those contentious words flying around the web for weeks on the subject of book reviews (Too nice? Too nasty? Not worth the trouble?) got trumped. In a sprightly expose in the New York Times with the irresistible title, “The Best Book Reviews Money Can Buy,” David Streitfeld caused a firestorm of comments (331 the last time I looked) by describing a handy little service that once was available but is no more.

The brainchild of a guy named Todd Rutherford, a shrewd entrepreneur with a convenient conscience, GettingBookReviews.com opened for business in the fall of 2010. At first writing all the reviews himself, Rutherford charged $99 for one, $499 for 20, and $999 for 50. But soon he had so much business that he needed the help of a bunch of folks he found on Craig’s List willing to write reviews for $15 a piece. Rutherford made clear that 5 stars were not absolutely required, but if conscience dictated otherwise, their fee would be cut in half. Quickly all of his new employees developed his kind of conscience. And even though Amazon forbids paid-for reviews and online forums were filled with complaints, before long Rutherford was making $28,000 a month.

It didn’t last long…

Ironically, a dissatisfied customer hastened the end. Angry that her review was taking too long, she spread her complaints across the web, and then Google suspended Rutherford’s ad account and Amazon began taking down reviews. After 4531 reviews, GettingBookReviews.com closed up shop.

But David Streitfeld’s biggest bombshell involved a more-than-satisfied customer named John Locke. Everyone who knows their ebook history knows about John Locke, the 60-year-old former insurance salesman who started writing and self-pubbing ebook thrillers. At first he got nowhere, and then suddenly in December 2010 he sold 15,000 books. Soon he would be celebrated as the first self-pubber to peddle a million. And then he celebrated himself with a non-fiction book entitled How I Sold One Million E-Books in Five Months.

In it he generously includes all his success secrets…except one: in the fall of 2010, Mr. Locke paid Mr. Rutherford about 6 grand to buy himself 300 mostly 5-star reviews.

Hey, you think maybe all those wonderful reviews had something to do with all that heart-warming success?

Now naturally with four books of my own just recently up and, of course, looking for reviews, the Streitfeld piece in the Times grabbed my attention. Was I shocked? Not really. Nothing humans do should shock any of us any longer. But in addition to cynical resignation, did I feel annoyance, disgust? Yes, to both.

For one thing Streitfeld’s tone often seems gratuitously disparaging. Occasionally he offers bold, bald factual statements like this one:

“So as soon as new authors confront that imperative line on their Amazon pages — ‘Be the first to review this item’ — the temptation is great for them to start soliciting notices, at first among those closest at hand: family, friends and acquaintances. They want to be told how great they are.”

And then apparently for unimpeachable support for this questionable opinion, he quotes some know-it-all Stanford professor named Robert I. Sutton:

“Nearly all human beings have unrealistically positive self-regard. When people tell us we’re not as great as we thought we were, we don’t like it. Anything less than a five-star review is an attack.”

Okay, then. Tarred with a very broad brush indeed.

In a related piece published in the Times a week earlier Streitfeld described the efforts of a team of Cornell researchers to create a computer algorithm that would smoke out fake reviews. The good news: on hundreds of hotel reviews it worked about 90% of the time. The bad news: hotel reviews and book reviews seem like apples and oranges.

On Sunday morning, as I perused the first 30 or so of those 330 plus comments in the Times, they ran the gamut:

From, woe is us poor indie authors, this is the last nail in the coffin of our desperate quest for respect. To: Hey, eff it, legacy publishing does the same damn thing!

From: John Locke is a lying pig. To: John Locke is really smart.

From: I would never, ever do such a thing. To: Yeah, but if others are doing it, the rest of us are screwed.

From: This is a dead-certain sign we’re at the edge of the ethical abyss. To: No, man, this is the essence of free enterprise and the glories of capitalism.

From: Reviews are worth shite. Anyone who trusts them is an idiot. To: I can tell a phony/worthless review within the first few words.

From: All I need to do is use “Look Inside” to read a few pages, and I’ll know if the book will be worth my time. To: No, you doofus, those lazy, evil indie authors buff and polish those first few pages so they can get away with writing dreck for the rest of the book.

And, seemingly, ad infinitum.

With many of the comments I found myself agreeing and sometimes also not. A fellow named K.W. Jeter had some cogent things to say, but later on his blog he wrote this:

“There’s a battle going on right now, to demonstrate that indie ebooks are as good and even better than traditionally published print books. The battle is being won by indie writers self-publishing compelling, well-written ebooks which garner genuine positive — and unpaid — reviews from actual readers and not desperate shills recruited from Craigslist. As the comments to the New York Times article indicate, it’s going to be a long battle. We don’t need dishonest writers, willing to do anything to promote their books, raising doubts in readers’ minds about the reliability of the reviews they see on Amazon about our ebooks.”

Again I agree and disagree. Yes, we don’t need dishonest writers. But that’s like saying we don’t need dishonest people. And if there’s a battle going on between indie ebooks and legacy print books, it’s only so if you think it’s so. A battle? More like a free-for-all in which everyone is struggling for notice and survival.

In fact, what’s really happening is that we’re about five years into a huge shift in the publishing business. Things are changing rapidly, inevitably, and the only certainty is that the landscape already looks and feels very different. In another five years?  Who knows? Certainly in a variety of ways today there are many more books being published . Some are good, others not so much. Whatever happens, Good luck to everyone.

Look, if you’ve been out there scouring the web for places to get a new book reviewed

You know there are multiple sites offering to sell you something that looks like a critical judgment. Often they’ll give you a choice: a free review that may arrive in two or three months (or maybe never), or one that will cost you but will definitely take only two or three weeks. If you chose to pay, that’ll be 59 bucks for one, or three for 129.

Most of these places provide the standard disclaimer: whether free or bought and paid for, good reviews are not guaranteed. Occasionally you’ll see that silly old saw about how there’s no such thing as bad publicity. But com’on, folks, how long will these outfits stay in business if they take your cash and serve up a bad review?

Actually, I found it at least slightly reassuring that those smart people from Cornell are out there trying to devise ways to sort the wheat from the chaff, to spot the phony among the real.

Now if someone will just come up with an algorithm where you could plug in a reviewer’s name and out would pop an accurate notion of that person’s intelligence, honesty, good taste, comprehensive knowledge and common sense.

Of course, each of us could make all those calculations and judgments on our own, but then that would take a whole lot of reading and thinking and the like.

For what it’s worth, here’s my thought…

Yes, most of the pro reviewers are still behind walls manned by gatekeepers who will consider submissions only from established publishers. The best of the online reviewers and book bloggers are swamped with requests, and the amateur enthusiasts often seem to merit little trust. So what happens to all those indie books, dumped in our vast digital sea to sink or swim? How will we find a way to establish their genuine value?

I’m pretty sure this whole indie publishing thing (now obviously at the toddler stage) will sooner or later shake itself out. Maybe with some of the novelty worn off, more of our expectations will float back down to earth. Most likely more resources will evolve and develop to provide us with what we need and want for literary assessment. In the meantime, let’s all relax, take a deep breath and get back to writing our books.

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